Frame Theory is a Mumbai-based digital marketing and branding agency working with clients across India and Germany. We are looking for a Business Development Associate who can bring in clients, not just conversations.
This is a results-first role. You start by building your own pipeline, with your own lead lists, your own outreach and your own deals. Once you've shown you can generate leads yourself, we supply additional leads from our side to help you close more. If you want to be paid for what you win, read on.
What you'll do
- Research and build your own lead lists of businesses that need social media, branding and performance marketing
- Run daily outreach through LinkedIn, Instagram, email, calls and referrals
- Follow up on the additional leads Frame Theory shares with you
- Book discovery calls, pitch Frame Theory's services and send proposals
- Negotiate and close retainers (typically ₹15,000-20,000/month) and push for larger bundles
- Hand over won clients to our team and stay the point of contact for the relationship
- Track your pipeline and report weekly on outreach, meetings, proposals and closes
What we're looking for
- 0-3 years of experience in sales, business development or agency client servicing
- Strong written and spoken English; Hindi is a plus
- Comfortable with cold outreach and with hearing "no" a lot
- Understands social media marketing well enough to speak credibly to business owners
- Self-driven. You don't need reminding to follow up
Compensation
Your pay has a guaranteed base and a performance ladder on top. The more clients you close in a month, the higher you climb:
- 0 clients closed: ₹8,000 (fixed only)
- 1-2 clients closed: ₹8,000 fixed + ₹1,500 performance pay = ₹9,500
- 3-4 clients closed: ₹8,000 fixed + ₹4,000 performance pay = ₹12,000
- 5 or more clients closed: ₹8,000 fixed + ₹7,000 performance pay = ₹15,000
On top of this ladder, you earn:
- 5% commission on the invoice value (excluding GST) of every client you bring in, for the first 6 months of that client's engagement, paid after the client's payment clears. You keep earning it even if you move on.
- Performance review and increment after 6 months for those who consistently hit targets
How targets work
- Month 1: ramp-up. Activity targets only (lead list, outreach, meetings booked), no closing target
- From Month 2: closing targets apply, as per the ladder above
- A "closed client" means a signed MSA and a cleared first invoice
- 3-month probation period
Why Frame Theory
- Work directly with the founder and see how an agency is built
- Commission on every client you bring in, which grows as your client base grows
- Exposure to Indian and international clients